February 29, 2012

Styling and shooting: R.A.R Fashion AW 11/12 Campaign

Recently styled the latest  R.A.R Fashion campaign in South West London and really, really pleased both with experience and the results. The whole team was great and working with Ryan it's enjoyable as he's got really precise and clear ideas of what he wants to achieve while shooting and we do share the same vision and taste in styling the outfits.
The campaign is called ' Fashion is My Capital ' and shot against the background of the major Fashion Week cities.  This how Ryan Anton Reid describes it:

'R.A.R Fashion A/W 11-12 Collection is based around the working women that loves to travel as much as she loves her fashion. The collection is very clean and simple sticking with the motto of R.A.R Fashion making statement pieces that can be worked in to every woman’s wardrobe. 

With only eight statement garments in the collection that can be mix and matched with classic and current trends. The Collection keeps it very simple with fabric with faux fur giraffe print fabric mixed with a light and heavy wool fabric. For the first time R.A.R Fashion has designed outerwear with a Jacket and long Coat that fits in to collection with draped backs, fitted garments and a more grown up womanly feeling. '





Photographer: Lee Collie
Model: Karen Tsui
MUA: Lidya
Hair: Micky

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