November 17, 2018

Black Friday 2018. Let's Make it Sustainable.

I have always had mixed feelings about the effectiveness of Black Friday, particularly for clothing and fashion, as there are promotions, sales and extravaganzas all year round. I'm sure that quite a few of you can relate to the opening picture; an avalanche of clothing that sits in wardrobes and drawers, ready to 'kill you', as soon as you open them. I expressed my negativity two years ago - sorry the post is in Italian! - and I have to say that this year my position has softened a bit.

Infact, as I see it daily at work, customers seem to have become really savvy, demanding and almost frugal. I do hope therefore that on this upcoming Black Friday/Sofa Sunday/Cyber Monday people take advantage of the deals BUT buy just what they really need and want with no excess. Sustainability in this context refers to consuming as little as possible and consuming good quality products. I will update you once this year Black Friday is over on Tuesday 27th November ;-)

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