December 1, 2018

Black Friday 2018. Yes or Yes.


Well, well. Another Black Friday week-end is over this year and December has just started. A week after the event and two weeks after my last post, hoping to have a sustainable one, I have to say that all is well. Infact, not only this year Black Friday was good for business, according to official reports and my own observation throughout the whole week-end ( so tiring!) but also I have the distinct impression that shoppers finally got really savvy and bought what they really wanted and what they really needed. So a double Yes for business/shoppers and sustainability.

We will see how the Christmas rush pans out. Stay tuned.


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